Healthy has never been so cool. As we’ve seen the desire to lead an active and healthy lifestyle continue to grow in popularity among the highly lucrative 18 to 49 year-old aspirational consumer, gym and fitness centre advertising has reached new heights of influence.
Dedicating a significant portion of their spare time to working out, the average gym-goer heads to their fitness centre between one and five times per week for more than 80 minutes per session—it doesn’t take a mathematician to know that equates to a lot of valuable time you could be using to engage and influence this captive audience.
With gym and fitness centre advertising encompassing everything from tv, amplified and ultra-wide digital displays, member newsletters, magazines and even customised sampling, there’s plenty of scope to get creative and amplify your product, brand or business.
There are plenty of ways gym and fitness centre advertising can benefit your campaign. Here are just some of them:
We’ll help you create a powerful gym and fitness centre advertising campaign for 70% off the regular rate card.
How do we do it? Gym, health club and fitness centre advertising opportunities are booked in cycles across the calendar year; at the start of each period there is surplus advertising space that hasn’t been booked which we can offer to clients for heavily discounted prices.
With access to gym and fitness centre advertising opportunities nationally, our network can connect your brand with up to 630,000 members across Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra and more every week, for a fraction of what it would normally cost.
With the option to design your campaign to include the ideal combination of last minute and pre-booked advertising space, you still have the flexibility to tailor your advertising to meet your objectives. Get the most exposure for your investment with a 100% last-minute plan, or pre-book a portion of your advertising space to suit a more strategic campaign.
If you want to expand your campaign beyond gyms and fitness centres, we can also recommend the most efficient mix of other out of home mediums to reinforce your message, including billboard, office, retail/shopping centre, airport or university advertising.
Whatever you’ve got in mind, we’ll help you design a campaign that’s sure to get you noticed. Work with our in-house design team to bring your campaign to life, or if you’d prefer, you can simply send us the artwork and we’ll take care of the rest.
We work on a first-in best-dressed basis, so enquire now to secure the best spots!