1.What is out of home advertising?
Out of home advertising refers to all media that impacts audiences when they are anywhere away from home. Major formats of out of home advertising include billboards, bus/tram shelters, shopping centre advertising, mobile billboards and scooters.
2.How does last minute billboard’s work?
Roadside billboards are booked in 4 week periods. There are thirteen x 4 week billboard advertising periods across a calendar year. At the start of each 4 week period there is remnant space still available that has not been booked. We have access to this space and offer it to clients at a heavily reduced rate.
Shopping centre, bus and tram shelter advertising are all booked in 2 week periods. There are twenty six x 2 week, shopping centre or bus shelter advertising periods across the year. Again as above with roadside billboards we have access to this space and offer it to clients at a heavily reduced rate.
3.Which locations do Last Minute Billboards have access to?
Last minute billboards have access to almost every billboard site, shopping centre and bus shelter location in Melbourne, Sydney, Brisbane, Adelaide, Perth and Canberra. We also have last minute offers across regional New South Wales, regional Queensland, regional Victoria, regional South Australia, Canberra and regional Western Australia.
4.What are the benefits of out of home/billboard advertising?
Increasingly people are spending less and less time at home. Billboards are an effective medium to target consumers when they are on the go. Out of home media impacts audiences on the way to and from work, while buying groceries, when they are out and about socialising and generally going about their day-to-day life. It is the only medium that delivers exposure 24 hours a day, 7 days a week and can’t be turned off. It is also the only media that audiences are exposed to whether they opt in or not.