Few mediums are as effective at elevating a brands stature as airport placements. Attracting two million unique customers every month, Australian airport terminals attract over 115 million visits per annum and offer engagement opportunities like no other medium.
Flyers view airport advertising on average for nine times longer than other mediums. When you combine long dwell time with a highly engaging interactive digital format, what you get is a powerful campaign that speaks volumes of your brand or product.
Airport advertising is also ideal if you want to connect with an affluent white-collar customer—by targeting Virgin and Qantas lounges, you expose your brand and message to a large cohort of professional decision-makers in a trusted and desirable environment.
Here’s how including airport advertising in your next campaign can benefit your brand and business:
We place your brand front and centre in airports around Australia for a fraction of what you’d normally pay.
With access to unique opportunities in 10 airports, 16 terminals and 17 lounges everywhere from Melbourne, Sydney and Brisbane to Perth, Adelaide and Canberra, we can help you formulate a campaign to suit every brand, message and budget.
How do we do it? Airport advertising opportunities are booked in cycles across the calendar year; at the start of each period there is surplus airport advertising space that hasn’t been booked which we can offer to clients for 70% off the standard rate card.
There’s still plenty of flexibility even when you choose last minute—you can make the most of the heavily discounted prices on offer by opting for a 100% last-minute arrangement, or for more strategic targeted campaigns, a 50/50 pre-booked/last-minute configuration offers increased control while still enjoying the cost savings.
We can also help you expand your campaign beyond airports. With access to a wide range of billboard, office, transit, retail/shopping, university and fitness centre advertising opportunities nationally, we’ll help you select the ideal combination of mediums to expand your reach while minimising wastage.
Whatever you’ve got in mind, we’ll help you design a campaign that’s sure to get you noticed. Our in-house design team makes it easy to bring your campaign to life, or if you’d prefer you can simply send us the artwork and we’ll take care of the rest.
We work on a first-in best-dressed basis, so enquire now to secure the best spots!